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1812 E Walnut Ave Contact us

Built on experience.
Better, together.

We’re CJ, Lupe, Kayla, and Luis. Together, we bring more than 35 years of combined dealership experience to Family First Auto Sales in Dalton, Georgia.

Meet the people behind Family First →

Why we started
Family First.

We all came from a dealership where we saw staff and customers treated poorly. We learned a lot there—about the car business, and about how we wanted to treat people.

So we went out on our own to do things better. As a team. Together. CJ and Lupe became the owners of Family First Auto Sales, with Kayla and Luis alongside them.

We brought the valuable lessons we’d learned and more than 35 years of combined experience. Today, each of us has a part to play: choosing the right inventory, listening to our customers, helping with financing, and making sure every vehicle is ready for sale.

Our goal is simple: treat our customers and each other with the care and respect we always believed they deserved.

CJ & Lupe

CJ

Co-owner · Inventory

The right vehicles at the right price.

CJ handpicks trade-ins from new-car dealerships, looking for the right inventory at the right price for our customers. His work starts long before a vehicle reaches our lot, with a thoughtful choice about what we offer you.

Lupe

Co-owner · Customer care

A real person in your corner.

Lupe contacts every lead and takes the time to understand what each customer needs. From your first conversation to finding a vehicle that works for you, Lupe helps you feel heard and supported.

The team that brings it all together.

Kayla

Financing

Kayla works to secure financing for your new vehicle. She helps you understand your options and guides you through the process so you can take the next step with confidence.

Luis

Vehicle maintenance & preparation

Luis handles maintenance and checks every vehicle before sale to make sure it’s ready to go. He takes care of the preparation that helps you drive away with confidence.

Let’s find a vehicle that works for you.

Explore CJ’s latest picks or connect with Lupe to talk about what you’re looking for.

See all inventory →

How can we help?

Tell us what you’re looking for and the Family First team will follow up.

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